To promote the CBD as a tourism destination, the City of Adelaide sought to create a web-based experience to highlight the many attractions for local, interstate and international travellers. The experience needed be compatible across multiple platforms, integrate really well into the new City of Adelaide website, include up to date contact information for different sites and be updateable in the future.

The final tour has engaged users from around the world including USA, UK, China, South America and Europe. The average user spends over 3 minutes exploring the virtual tour and perhaps unsurprisingly, the tour was particularly popular during the Covid-19 lockdown.