Great Southern Rail

Branded 360 Virtual Tour

The Great Southern Rail virtual tour offers an immersive experience, allowing potential travelers to explore the luxurious accommodations and breathtaking off-train experiences available on the Great Southern Rail journeys. This interactive platform provides a comprehensive view of the train's interior and the diverse adventures awaiting passengers.

Showcasing Luxury Train Travel

In 2018, Journey Beyond sought to enhance their online presence by commissioning a custom CloudTour to showcase the premium accommodations and unique off-train excursions offered by Great Southern Rail. The objective was to create an engaging digital experience that enables users to virtually navigate through the train's stylish interiors and preview the adventures available during the journey.

Capture Process and Key Features

The project utilized high-resolution 360-degree photography to authentically represent the train's various accommodation options, dining areas, and off-train experiences. This approach allows users to gain an unobstructed view of the amenities and activities before booking their trip.

Key Features of the Virtual Tour

  • Comprehensive accommodation showcase – Users can explore different cabin classes and onboard facilities.
  • Preview of off-train experiences – Highlights of excursions and activities available during the journey.
  • Interactive navigation – Seamlessly move through various sections of the train and excursion sites.
  • High-resolution imagery – Ensures a detailed and engaging visual experience.
  • Mobile and desktop compatibility – Accessible across various devices for user convenience.

Enhancing Traveler Engagement and Bookings

This virtual tour serves as a valuable tool for Journey Beyond, enabling potential customers to visualize the Great Southern Rail experience before making a booking. By providing remote access to the train's interiors and excursion highlights, the tour enhances engagement and assists travelers in planning their journeys with confidence.

Virtual tour details
Year
2018
Client
Journey Beyond